The first Santos in history dates back to 1904, the year Louis Cartier created a wristwatch for his friend, the aviation pioneer Alberto Santos-Dumont, that could be used during flight. It was the ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

If you’re like me and love hunting for vintage cookware, you know how exciting it is to find pieces that are both beautiful and built to last. Collectors often chase after certain brands because they ...

Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it ...

It’s a popular example of the “Mandela effect,” or a collective false memory. And while some people may laugh and move on, ...

Key Takeaways - Artificial intelligence (AI) tools are accelerating risks of trademark infringement, dilution and genericness ...

Over the last decade, skulls and skeletons appeared in nearly one of every 200 new U.S. logos.

The current owner, appropriately called Pan Am Global Holdings, believes it can break the curse and return the white and blue ...

There was a time when brand mascots weren’t just logos or cartoon characters — they were part of everyday life. Some became ...

Max D’Amico, the pizzeria owner, received a cease-and-desist letter this week from Paramount’s legal department.

Think you need a "perfect" logo? Think again. We're dissecting 10 famous logos that broke the sacred rules of design—and came out on top. This is a brutally honest look at why strategy beats ...

Why do major brands get their logo redesigns so wrong? We break down 10 of the most infamous rebranding disasters and extract the crucial lessons for your business. Don't make the same expensive ...