As reported by Gaming on Linux, Valve's Steamwork developer documentation was expanded by a new advertising page. In this new ...

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games that require players to watch or engage with marketing material are out, as ...

Aaron McKinley is a writer, blogger and video game enthusiast with over five years of experience in web content and many more in playing games until the wee hours of the morning. His work spans many ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Steam has quietly slipped in another consumer-friendly policy to ensure games aren’t abusing player trust. The game platform’s latest update comes in a Steamworks documentation change that explicitly ...

With the news that Microsoft's popular franchise Halo will make the jump to the PlayStation platform for the first time with next year's Halo: Campaign Evolved, the company confirmed it is testing a ...

In-game advertising platform Gadsme has partnered with Zynga to integrate non-intrusive and immersive ads into select titles.

Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising's ...