Paramount’s George Cheeks Unveils Cable TV Leadership As MTV Owner Plans To “Reinvent” Its Brands & Lean Into Franchises Like ‘South Park’ & ‘The Daily Show’

The MTV Owner Plans To “Reinvent” Its Brands and Lean Into Franchises Like ‘South Park’ & ‘Daily Show’ following massive layoffs.

A popular TV station is about to change its name

Beginning on Saturday, Nov. 15, MSNBC will be known as MS NOW. The new name is an acronym for My Source for News, Opinion, ...

MTV's Iconic Catchprase Was A 'Rip-Off' Of A Classic Oatmeal Ad Campaign

An advertising slogan can make or break a company, and MTV found a great one at just the right moment. As it turns out, ...

Paramount TV Chief George Cheeks Sets Leadership Team Tasked With Reviving MTV, Comedy Central, Nickelodeon

In a memo to staff obtained by TheWrap, Cheeks said the new structure would "reinvent and strengthen our brands to build a ...