THe Magic wrapped up their seasonlong five-game road trip Tuesday night against the Hawks at State Farm Arena on NBC.

NBC Sports has four NBA games this week, featuring plenty of A-list stars from across the league. The line-up includes the ...

NBC is hoping for a business bonanza with a new deal for NBA games, but will have to bring broader audiences to matches once ...

Maybe it was the nostalgia kicking in, but Tuesday felt bigger than usual for the NBA as it returned to NBC for the first ...

For a generation of fans who witnessed NBC broadcasts bookended by three-peats – starting with Michael Jordan’s first ...

The NBA’s return to NBC is part of an 11-year, $76 billion rights package spread across ESPN/ABC, NBC/Peacock and Amazon’s ...

The network hit almost all of the right nostalgic notes before and during its debut broadcast, a double-overtime thriller ...

The NBA makes its triumphant return to NBC and its debut on Peacock tonight, Tuesday, October 21 with a jaw-dropping ...

Nikola Jokic has started the season with three consecutive triple doubles and Denver was a shot away from being 3-0. Aaron ...

This is the NBA on NBC. Those words, and the iconic sports theme playing in the background as they were said, have not been heard during the broadcast of an NBA game in over two decades. They make ...

This is the NBA on NBC. Those words, and the iconic sports theme playing in the background as they were said, have not been heard during the broadcast of an NBA game in over two decades. Stream San ...