NKE launches its 'Sport Offense' reorganization to boost innovation, streamline execution and reignite sustainable growth ...

One strong definition of culture comes from Unesco, which defines it as “the set of distinctive spiritual, material, ...

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

Amplify is a long-running experiment to build a type of exoskeleton that helps people run and walk with reduced effort.

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

One strong definition of culture comes from UNESCO, which defines it as “the set of distinctive spiritual, material, ...

Nike has been working on some strange new ideas. The first is a pair of shoes that activate your mind body connection through ...

The market isn't yet convinced. This consumer discretionary stock is trading 62% below its all-time high (as of Oct. 20), and ...

When Michael Jordan entered the NBA in 1984, few could have imagined that his sneakers would change the entire sports ...

Former Nike marketers Sanja Komljenovic and Ramonita Smith spoke about the importance of storytelling at the Inc. 5000 ...

When the Brand You Wear Becomes the Space You Train In I’ve spent close to two decades on gym floors teaching movement, building programs and wat ...

The sportswear giant’s return to performance technology sparked a sellout of its latest shoe in Australia ahead of the ...