NIKE, Inc. NKE has announced ‘Sport Offense’ reorganization, aimed at reigniting innovation, better execution and refocusing on sustainable growth. The company is organizing into a sport offense to ...

Big names like Nike, NetJets, Rolex, and TaylorMade sponsor Scottie Scheffler, and why wouldn’t they? Scottie has been the ...

The influencer, who also inked with Digital Brand Architects, is looking to score a touch with major marketing brands after partnerships with Nike and Mercedes-Benz.

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

The three-day event will offer meet and greets - including Dr. Maye Musk, a creator challenge, among other activities ...

As of Thursday, Nike shares were priced at $64.96, down 15% over one year and well underperforming the S&P 500's 16% gain over the same period.

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

When the Brand You Wear Becomes the Space You Train In I’ve spent close to two decades on gym floors teaching movement, building programs and wat ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Athletic footwear and apparel company Nike filmed commercials for basketball products in the South Gym from 7 a.m. to 7:30 p.m. Friday, Oct. 3. A model and former athlete participating in the shoot ...

Nike’s Vomero 18, released earlier this year ostensibly in direct response to Hoka’s success with maximalist sneakers, has been nothing short of a sensation for the sportswear giant. Just months after ...