Ad legend Prahlad Kakkar recently revealed the fascinating story behind Aishwarya Rai's iconic 4-second appearance in the ...
Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...
The so-called 'Cola War' or Pepsi vs Coca-Cola has become a bit of a one-sided fight. Only Pepsi tends to throw punches these days. For the most part, Coca-Cola remains above the whole thing while ...
SOFT drink giant Coca-Cola has been inundated with rage-fuelled customers as they use AI to remake their much-loved Christmas ...
Before the internet was a thing in India, televisions ruled in the 90s, and marketing campaigns reserved the largest promotional pie for the ‘idiot box.’ With a liberalized economic boom, the market ...
Nearly 20 years after Pepsi debuted its “Roman Empire” ad featuring Britney Spears, Beyoncé, and Pink, the soda brand is back with a new “Gladiator II”-themed campaign titled “Make Your Gameday ...
Prahlad Kakkar recently opened up about a Pepsi ad, where just a glimpse of Aishwarya Rai sent viewers into a frenzy and ...
Popular ad filmmaker Prahlad Kakkar, who directed several iconic commercials in the 90s, recently opened up about the story ...
Dr Pepper has passed Pepsi to become the number-two-selling soda in the United States.Pepsi has fallen into third place.Dr Pepper is trying to grow its brand by adding new flavors of its core product.