Walmart is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop. The world’s largest ...

I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce Media Newsletter. In case you’ve been on a cross-world flight, under a rock or just awoke ...

SAN FRANCISCO, June 22 (Reuters) - Wal-Mart Stores Inc needs to make its price-matching policies clearer and stop claiming in a television commercial that viewers can save more than $700 a year buying ...