Amazon (NASDAQ:AMZN) is tightening up how it runs AI at the top, naming longtime executive Peter DeSantis to lead a new group overseeing its most advanced models, custom chips, and frontier research.

Can any company, big or small, really topple Nvidia's AI chip dominance? Maybe not entirely but Amazon is already making big bucks trying.

CEO Andy Jassy said the e-commerce giant will tap senior cloud infrastructure executive Peter DeSantis to lead a newly formed organization overseeing the company's most advanced AI models, including Nova and its AGI team,

Andy Jassy, ​​CEO of Amazon, pointed out that only those who are ready and able to persevere in the most demanding tasks can achieve great things in business.